A personalised online experience for Singapore Airlines passengers
Singapore Airlines has a stellar reputation for delivering thoughtful and personalised service on board, from remembering passengers’ names to reassuring first-time flyers. With greater data capabilities available today, they’re working to bring this personalised experience online.
We created personalised purchase flows and new content pages for different customer segments—starting with families.
A page just for families, to show we care.
Flying with children can be a stressful affair, especially if it's the first time.
To reassure parents that Singapore Airlines cares for their needs, we created a content page just for them. Ideal for those who may be researching before they make a booking.
Parents can find out what to expect at every step of the way, including:
booking a child ticket
entertainment for children
nursing on board
infant and child meals
A personalised purchase flow when you fly with a child
Not every parent will actively search for information about family travel before booking. So when a booking includes young children, they'll automatically get information relevant to them.
That’s not all. We’ll even recommend a flight, based on past data from similar travellers.
Not just for families
We also created personalised user flows for older travellers, with plans to expand this to other customer segments in the future.
As Singapore Airlines’ data and targeting capabilities grow, such personalisation on the site is set to evolve into hyper personalisation.